In the present digital age, the Internet has emerged as a medium which is drastically affecting the ways in which business run their advertisement marketing campaign. Whether it is a small business or a large corporation, if they are not running an Internet marketing campaign, they are surely missing out on a great business opportunity. When online marketing has become so vital for any business unit, wouldn’t you be interested in knowing about the best Internet marketing strategies which are implementable?
Before I cast light on the possible best Internet strategies, let us first understand what is Internet marketing and the types of Internet marketing methods.
What is Internet Marketing?
To define it in the most simple words, Internet marketing means all the measures undertaken to do marketing solely over the Internet. To explain it more specifically, Internet marketing, which is also known as online marketing or online advertising, is a way of advertising through Internet to deliver promotional marketing message to consumers.
Internet marketing is often done through various methods like email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Today, there is a huge number of businesses, which are using the medium of Internet to promote their business through websites, blogs, e-mails and social media sites like Facebook, Twitter and LinkedIn. Moreover, Internet marketing allows to undertake marketing activities ranging from market research up to improving customer service.
After having a bird’s eye-view about Internet marketing, let us briefly understand the different methods of Internet marketing.
Types of Internet Marketing Methods:
E-commerce includes developing your business website through which it is possible to undertake online purchase and sales of your products. E-commerce has evolved and developed to a great extent as it happens to be a relatively cost-effective medium providing an opportunity to reach up to a large mass of audiences. But like in any other field, the high level of competition prevailing in this field, requires businesses to develop their e-commerce platform to be competent with respect to their website design, search engine optimization, pay-per-click advertising and safe payment methods.
Even having just a website of your business on the Internet, provides it with the opportunity to provide information to the customers about your products and services and help customers to find you online. Moreover, it enhances your business opportunities significantly, when you provide promotional offers about your products and services to your customers. It also allows improving customer services by providing useful information to them and allowing them to provide useful feedback to you.
Search Engine Marketing:
Ensuring that your website is ranked in the top results of the search engines, when searched for the related keywords about your business or its products or services, gives you a better chance of being found by the customers and getting to know about your business information. The process of promoting your website on search engines is referred as Search Engine Optimization by the professionals who provide this specialized service. This process ensures that your site gets visible to people searching for the related products or services by using a search engine.
E-mail is a cheap and easy way to provide information about your business, promotional offers and respond to customer queries effectively. E-mail messages can also enable to drive a significant amount of potential customers to your website. E-mail marketing provides with a cost-effective method of reaching out to your audience and generate a higher amount of response as compared to other conventional form of marketing.
Promoting your business through social networking websites such as Facebook, Twitter and LinkedIn is now becoming a more and more popular and effective way of marketing a business. It enables you to effectively demonstrate the information about your business and even establish trustworthy relationships with your prospects. Moreover, it also enables to share your business information with their peers and drive the traffic back on your website and in turn help in increasing your sales.
Now, after getting to know about the different methods of Internet marketing, let us take a look at the top 10 Internet marketing strategies:
The Top 10 Internet Marketing Strategies:
1. Get ranked at the top in most search engines:
Search engine results can drive a huge amount of traffic to your web platform. So, make all the necessary efforts to ensure that your website gets displayed at the top in most search engine results. Use necessary keywords in the title and content of your website writing, submit links of your website in various marketing platforms and follow the necessary search engine optimization methods to make your website result get displayed at the top of search engine results.
2. Make effective use of the e-mail marketing facility:
E-mail marketing is not only an easy but also a cheap way of advertising for your web platform. Carry out this process effectively by providing useful information to your prospects such as product offers and huge discounts to attract the attention of your prospects and necessarily drive them to your website.
3. Understand and utilize the impact of social media marketing:
You might not be aware of, but it is a fact that social media is the number one daily activity Americans spend time on. Based on the report of Fast Company, around 93% of marketers utilize social media to promote their business. This surely suggests how big is the impact of social media. It becomes necessary for a business firm to understand and utilize the vast potential available through social media marketing on platforms like Facebook, Twitter, Pinterest, Instagram and Google+.
4. Provide with an improved and irresistible free offer:
Providing website viewers with just your free newsletter or free e-book now seems to be an outdated method of promoting your business. You can improve upon this offer by providing viewers with a free audio/video CD/DVD about your business products and services which will invoke a higher rate of interest about your business in them and in turn avail you with not just their e-mail address but even their postal address.
5. Do a new webinar or teleseminar:
The start of every new year is a great time to perform a webinar or a teleseminar about your business. If you have already been doing one of them, switch over to the other method to see what works best for your business. Also, choose a new and unique topic to drive interest and invite participation from your prospects and see what kind of response do you receive from your audience.
6. Update the designing and content of your website:
If you have been hanging on with the same website design and content for too long, now it is probably the time to update it with a new website design and content to give it a better look and meaning. When it comes to website, the first impression matters the most. So, hire an expert web designer to give a new and exciting look to your website and update its content providing with the latest business news and information.
7. Create a blog and publish articles regularly:
If you are a thriving business highly active on the Internet, you ought to have the presence of a blog providing useful information about your business. Create a blog using WordPress, Blogger or any other powerful blog platform and start blogging. Create articles providing useful and latest information about your business and publish them regularly on your blog. This will help in re- driving the prospects on your web platform.
8. Post daily content on social media platforms:
The best way to increase your audience and expand your community on the social networks is to publish content on a regular basis on them. According to the studies, this will enable to increase the amount of response and build trust among customers. The minimum frequency should be posting at least once every day on Facebook and around 3 to 4 times on Twitter. Also, it is a better idea to post info-graphics on social networks to drive a larger amount of audience.
9. Provide social buttons to increase the exposure of your communities:
Providing social buttons for joining your business communities on social media sites like Facebook, Twitter and Google+ is a great way to increase the amount of people joining your social communities. The more impressions of social buttons you will provide, the more likely it is that your prospects will reach up to it and like your communities. Provide them at prominent places in your website as well as blogs to enhance your social media presence.
10. Create videos for YouTube:
Apart from social networking media, YouTube is a powerful platform for online business marketing with more than 800 million unique monthly visitors. Creating a video showing the information about your business and its products and service is surely a great strategy to promote your business. Make sure to provide a keyword researched headline and clear editorial message about your business offerings in your video.
Today, Internet marketing has grown and is continuing to grow as a very important phenomenon to promote the business online. By utilizing the different Internet marketing methods, one can really provide a significant boost to his business. Make use of the top 10 Internet marketing strategies enlisted above to drastically improve your business scopes and drive a huge amount of interested prospects towards your business.
So, what other important Internet marketing strategies can you come up with?